How to write amazon products search terms 2023?

Toukir Ahmed
2 min readFeb 10, 2023

Writing effective search terms for Amazon products requires a combination of understanding your target audience, knowing the right keywords to use, and understanding Amazon’s search algorithm.

Here are some tips to help you write effective search terms for Amazon products in 2023.

1.Know your target audience: Consider the age, gender, interests, and needs of your target audience when choosing keywords. This will help you determine the words and phrases that your target audience is likely to use when searching for products like yours.

2.Use relevant keywords: Use keywords that accurately describe your product and its features. Consider using both broad and specific keywords to ensure that your product is easily discoverable by a wide range of customers.

3.Consider long-tail keywords: Long-tail keywords are more specific and targeted phrases that often have lower competition and can result in higher conversion rates. For example, instead of using just “running shoes”, consider using “women’s running shoes for flat feet”.

4.Use product features and benefits: Use keywords that highlight the unique features and benefits of your product. This will help differentiate your product from others and attract customers who are looking for specific features.

5.Check the competition: Look at the keywords and phrases used by other sellers in your category to get ideas for your own search terms. Make sure to avoid using the exact same terms, as this can result in keyword stuffing and negatively impact your search ranking.

6.Monitor your performance: Use Amazon’s search analytics to monitor the performance of your search terms and make adjustments as needed. This will help you stay on top of changes to Amazon’s search algorithm and ensure that your product is consistently appearing at the top of search results.

Remember, writing effective search terms for Amazon products is an ongoing process, and you may need to adjust your keywords over time based on customer search behavior and changes to Amazon’s search algorithm.

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Toukir Ahmed
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Brand Manager Working For Grow your Amazon, Walmart & eBay